Rapala Fishing Tools, Equipment, Tackle

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    • Rapala® - Skitter V Series Hard Bait Lure
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      # 2144370723
      Skitter V Series Hard Bait Lure by Rapala®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver great...
      Translucent Body3D Holographic Eyes
      $12.20
    • Rapala® - Skitter Walk™ Series Hard Bait Lure
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      # 2144370839
      Skitter Walk™ Series Hard Bait Lure by Rapala®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver...
      Boasts revolutionary design and distinctive styleEnsures ease of use and excellent efficiency
      $12.20
    • Rapala® - Saltwater Skitter Walk™ Series Hard Bait Lure
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      # 2144370825
      Saltwater Skitter Walk™ Series Hard Bait Lure by Rapala®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs...
      Rapala "Walk-the-Dog" ActionWeighted Tail
      $12.20
    • Rapala® - BX™ Brat Hard Bait Lure
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      # 2144370683
      BX™ Brat Hard Bait Lure by Rapala®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver great...
      Balsa Core and Copolymer Outer ShellModified Flat Side and a "V" Cut Belly
      $11.39
    • Rapala® - Shad Rap™ Series Hard Bait Lure
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      # 2144370763
      Shad Rap™ Series Hard Bait Lure by Rapala®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver...
      Classic Rapala™ ActionNatural Baitfish Profile
      $10.32
    • Rapala® - Shadow Rap™ Series Hard Bait Lure
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      # 2144370755
      Shadow Rap™ Series Hard Bait Lure by Rapala®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver...
      Incredible Life-Like FinishesKicks Almost 180 Degrees Right Then Left
      $11.84
    • Rapala® - RipStop™ Series Hard Bait Lure
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      # 2144370849
      RipStop™ Series Hard Bait Lure by Rapala®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver great...
      Durable 2-Part Plastic with Integrated LipHard Ripping Flash and Hard Stopping Action
      $11.49 - $12.69
    • Rapala® - Jointed™ Series Hard Bait Lure
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      # 2144370853
      Jointed™ Series Hard Bait Lure by Rapala®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver great...
      Balsa Wood ConstructionBroken Back Design
      $10.25 - $11.33
    • Rapala® - Fisherman's Pliers
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      # 1984859306
      Fisherman's Pliers by Rapala®. Made of durable carbon steel with a nickel plated finish with coastalcolored co-molded grips for comfort with a double leaf spring forease of use and convenience. Split shot crimper, Rapala lure tuningtool...
      Co-Molded Soft Grip HandlesSplit Shot Crimper
      $11.62 - $14.44
    • Rapala® - Dives-To™ Series Hard Bait Lure
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      # 2144370663
      Dives-To™ Series Hard Bait Lure by Rapala®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver...
      Boasts revolutionary design and distinctive styleEnsures ease of use and excellent efficiency
      $10.32
    • Rapala® - Original Floating™ Series Hard Bait Lure
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      # 2144370883
      Original Floating™ Series Hard Bait Lure by Rapala®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and...
      Balsa Wood ConstructionNatural Minnow Profile
      $9.10 - $11.62
    • Rapala® - X-Rap™ Magnum™ Series Hard Bait Lure
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      # 2144370859
      X-Rap™ Magnum™ Series Hard Bait Lure by Rapala®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and...
      Models with Colored Lip for Extra AttractionTextured Translucent Body
      $24.67
    • Rapala® - Fillet Gloves
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      # 2144370782
      Fillet Gloves by Rapala®. Made of Tuff-Knit™ yarn, a comfy blend of natural and synthetic fibers with stainless steel, to provide the best protection ever. This top-grade product is expertly made in compliance with stringent industry...
      Tuff-Knit™ YarnBoasts revolutionary design and distinctive style
      $18.27
    • Rapala® - Retractable Handle Mega Scoop
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      # mpn1583494956
      Retractable Handle Mega Scoop by Rapala®. Designed to remove the maximum amount of slush, the handle extends from 15" to 34", eliminating the need to bend down. Extremely lightweight with a fold-in scoop, this is the choice for ice...
      Large scoop to remove maximum amount of slush34" eliminates the need to bend over
      $30.51
    • Rapala® - 50 lb. Mini Digital Scale
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      # mpn4647631248
      50 lb. Mini Digital Scale by Rapala®. The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ensures 400 hour life with one 9V battery (not...
      Boasts revolutionary design and distinctive styleEnsures ease of use and excellent efficiency
      $23.08
    • Rapala® - Fish 'N Fillet™ 7.5" Fillet Knife
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      # mpn2585307
      Fish 'N Fillet™ 7.5" Fillet Knife by Rapala®. Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years. More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early...
      Classic Birch HandleProgressively tapered, full-tang blade
      $30.11

    • Rapala® - Fish 'N Fillet™ 7.5" Fillet Knife
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      # mpn2585307
      Fish 'N Fillet™ 7.5" Fillet Knife by Rapala®. Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years. More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early...
      Classic Birch HandleProgressively tapered, full-tang blade
      $30.11

    • Rapala® - Fish Counter
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      # mpn4647631245
      Fish Counter by Rapala®. Easily and conveniently keep track or your daily catch with this easy to use tool. You can use it to get totals for the day, your whole trip or the whole group. 4 figure register with automatic reset. Compact...
      Compact DesignEasy One-Hand Operation
      $6.28
    • Rapala® - Ice Safety Spikes
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      # mpn4640902050
      Ice Safety Spikes by Rapala®. Contoured finger grip handles offer secure grip on this survival tool for ice anglers. Hardened steel spikes penetrate the toughest of ice. Designed to stow spikes inside handles when not in use.
      Contoured finger grip handles provide a secure gripHardened steel spikes penetrate toughest of ice
      $12.75
    • Rapala® - RapalaFish 'n Fillet™ Knive
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      # 2461308690
      RapalaFish 'n Fillet™ Knive by Rapala®. Looking for a high-quality knife that will help you perform your tasks with little effort from your side? Then this top-notch knife is the way to go. The knife has a specially designed blade...
      Classic Birch HandleProgressively tapered, full-tang blade
      $18.07 - $24.30
    • Rapala® - RapalaFish 'n Fillet™ Knive
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      # 2916050382
      RapalaFish 'n Fillet™ Knive by Rapala®. Looking for a high-quality knife that will help you perform your tasks with little effort from your side? Then this top-notch knife is the way to go. The knife has a specially designed blade...
      Classic Birch HandleProgressively tapered, full-tang blade
      $18.07 - $24.30
    • Rapala® - Retractable Lanyard 5
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      # mpn4676524205
      Retractable Lanyard 5 by Rapala®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver great quality at...
      360 degree rotating carabiner clip provides full range of motionQuick release clip with split ring for tool attachment
      $18.66

    • Rapala® - Two-Stage Ceramic Knife Sharpener
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      # mpn4647631268
      Two-Stage Ceramic Knife Sharpener by Rapala®. Coarse & fine. Designed to restore damaged blades back to a sharp, cutting edge. Begin by taking down nicks and bumps with draws against coarse ceramic sticks, than flip over for fine...
      Coarse and Fine StageFixed Ceramic Sticks
      $3.44
    • Rapala® - Deluxe 7.5" Electric Fillet Knife
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      # mpn4643202389
      Deluxe 7.5" Electric Fillet Knife by Rapala®. The Deluxe Electric Fillet Knife Set works wherever you are. Powerful and quiet motor, with advanced air flow design, makes fast and effortless work of any filleting chore. Includes all...
      Relaxed Grip BodyAdvanced Air Flow Design
      $52.41

    • Rapala® - Compact Size Floating Aerator
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      # mpn4477823458
      Compact Size Floating Aerator by Rapala®. Compact size with big time operation. Gently mixes air into water. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced...
      Water activatedAir release stone at bottom
      $24.97
    • Rapala® - Floating Fish Gripper Scale Combo Set
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      # mpn4477823472
      Floating Fish Gripper Scale Combo Set by Rapala®. Two tools that are great alone or working together. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design...
      Boasts revolutionary design and distinctive styleEnsures ease of use and excellent efficiency
      $29.49
    • Rapala® - 50 lb Digital Scale/Fish Gripper
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      # mpn1589399009
      50 lb Digital Scale/Fish Gripper by Rapala®. This deluxe, digital scale model is packed with upgraded features. Start off with rugged high-grade stainless steel construction for unmatchable toughness against fresh and saltwater...
      Great combination of functionality and performanceEasy, one-handed operation to safely lift, weigh and release fish
      $43.31
    • Rapala® - Metal Stringer
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      # mpn4640902048
      Metal Stringer by Rapala®. Deluxe corrosion resistant stringer is made to last! This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of...
      5' 6" Vinyl Coated Stainless Steel CableHeavy Duty - Rated at 300 lbs capacity
      $21.04
    • Rapala® - Fisherman's Multi-Tool
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      # mpn4640902045
      Fisherman's Multi-Tool by Rapala®. The Fisherman's Multi-Tool combines the most commonly used tools by an angler into one convenient package. Die-cast metal frame with Soft Grip Handle for a secure and comfortable grip.
      Die-Cast Metal FrameSoft Grip Handle
      $20.72
    • Rapala® - Fish Pro 6" Fillet Knife
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      # mpn4477823463
      Fish Pro 6" Fillet Knife by Rapala®. One look and you can see the difference. One moment in your hand and you can feel the difference. Your first cut and you are converted. Perfect balance, comfortable grip. Super sharp cutting edge....
      Boasts revolutionary design and distinctive styleEnsures ease of use and excellent efficiency
      $17.94





    It all began with a hungry Finnish guy and a carving knife. It was the 1930s when a simple fisherman made an observation of simple genius: Big fish eat little fish, especially little fish that are wounded. So begins the greatest fishing story ever told. As Lauri Rapala fished the waters of Finland’s Lake Päijanne, he quietly rowed and watched. And what he saw was how hungry predator fish would dart into a school of minnows and attack the one that swam with a slightly off-center wobble. Over and over again.

    Lauri realized that if he could craft a lure that mimicked the movements of a wounded minnow, he could catch more fish, earn more money, and not spend time constantly baiting lines. So Lauri set to work. He whittled. Carved. And shaved. Eventually a lure began to take shape. Using a shoemaker’s knife and some sandpaper, he created his first successful lure from pine bark in 1936. Tinfoil from chocolate bars formed the lure’s outer surface, melted photographic negatives the protective coating. But most importantly, it perfectly imitated the action of a wounded minnow. Legend has it that Lauri sometimes caught 300 kg of fish a day with that new lure. And as word of his abundant catches spread, the lure’s reputation grew. The rest, as they say, is history. That first lure was the forefather to the lure that has helped more fishermen experience the thrill of more big fish than any other: the legendary Original Floating Rapala.

    The wiggle fish can’t resist. As fishermen around the world began to catch more and bigger fish with Rapala’s lure, it became clear that what triggered them was the lure’s tantalizing wiggle and wobble. Because even though fish throughout the world were different, predators and baitfish always acted true to form. Big fish hammer wounded little fish. That’s why Lauri tested each lure to make sure it swam true to the unique "wounded-minnow action." It wasn’t the fastest way to make a fishing lure. But it was the only way to make a Rapala. To this day, all Rapala lures with with a swimming lip are hand-tuned and tank-tested to swim perfectly right out of the box. It’s an action as distinct to a Rapala as a fingerprint is to a person. An action no other company has been able to duplicate.

    A good day fishing. The undisputed mother of invention. For millions, success could be measured by the growing number of trophy fish caught on Rapala lures. To this day, no other lure holds more world records. And because they at Rapala are fishermen first, they know not only what its fellow fishermen need, but what they can’t live without. Like when the Shad Rap exploded onto the US market like a surface-to-air bass hellbent on dinner. Word of the Shad Rap’s amazing ability to catch fish spread like wildfire. Twenty years later it’s still one of fishing’s most successful lures.

    Likewise, the moment Rapala introduced Fish ’n Fillet knives they enhanced the fishing experience for millions. Until then, fishermen had a long and grizzly history of clumsily whittling down a prized catch to something resembling a fillet of songbird. The tapered design and unique flexibility of the Fish ’n Fillet made filleting easier, which is why to this day they’re still the number one fillet knives in the world. And so a foundation was laid. The successes of the Original Floater, Shad Rap, and Fish ’n Fillet were followed by other Rapala products that found their way into tackle boxes and history books. Lures like the Magnum, the Rattlin’ Rapala, the Fat Rap, the CountDown, the Husky Jerk, and the Tail Dancer and later the X-Rap series. There’s a reason more fishermen around the world put their faith in Rapala. It’s a confidence that stretches through 140 countries and is validated each year by the millions of Rapala lures sold.

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